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17 Inspirational Quotes from Unicorn CEOs

by Eric Kraus

Unicorn companies are those that have reached $1B or more in valuation based on fundraising activities. Many popular names make this list, including Uber, Pinterest and Snapchat. Below are a few inspirational quotes from some these unicorn CEOs and founders.

Quotes from Unicorn CEOs

The bigger a company gets, the more people are involved in decisions, the slower decisions get made. Look, the whole theory of startups is that three motivated people can go and do something that every company can’t.

Garrett Camp, Uber

Things get much easier if one jumps on the bandwagon of existing trends. Do what you want to do. Do what you like to do.

Lei Jun, Xiaomi


If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

Brian Chesky, Airbnb


Creating value isn’t enough – you also need to capture some of the value you create.

Peter Thiel, Palantir

I don’t want to disrupt anything. We never conceive of our products as disruptive – we don’t look at something and say, ‘Let’s disrupt that.’ It’s always about how we can evolve this and make this better.

Evan Spiegel, Snapchat


Life is too short to do mediocre work and it is definitely too short to build shitty things.

Stewart Butterfield, Slack


I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.

Elon Musk, SpaceX


One of the things I’ve learned is to be receptive of feedback.

Ben Silbermann, Pinterest


Bootstrapping was the best thing that ever happened to us….Entrepreneurs spent the first six months or a year chasing investors. They go out there, they create presentations and meet investors. Why not spend the first couple of months creating a product that people use and love.

Adi Tatarko, Houzz

Instead of trying to make your life perfect, give yourself the freedom to make it an adventure, and go ever upward.

Drew Houston, Dropbox


When I met my wife I was focused on making money but failing miserably. She taught me that, “Financial success can never be the goal, only a byproduct of living with purpose.” That was a game changer for me.

Adam Neumann, WeWork


I think a lot of young people have incredible ideas and incredible insights, but sometimes they wait before they go give their life to something. What I did was just to start a little earlier.

Elizabeth Holmes, Theranos


Put your consumers in focus, and listen to what they’re actually saying, not what they tell you.

Daniel Ek, Spotify


Everyone has an idea. But it’s really about executing the idea and attracting other people to help you work on the idea.

Jack Dorsey, Square


In the age of transparency, honesty, and generosity, even in the form of an apology, generate goodwill.

Alexander Asseily, Jawbone

If you can take all the friction out of the experience, people will sign on. And that will make their lives better.

Kenneth Lin, Credit Karma


If you’re not absolutely determined to solve a problem or see something through, it might not make sense to keep going. You have to find a way to keep going.

Logan Green, Lyft


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